Those of you, who follow my scribble a bit longer, know that I do genealogical research for a living. Business is weak and I realize that I must push my pr/marketing/advertisement departement a bit further – so handy came an offer by Google to have advertisements of my services when someone uses Google with words that fit into my description – the principle of adwords: If someone in Idaho f.e. googles “genealogical research in Franconia” right besides the results a little square with my advertisement should pop up.
I am toying with this idea. I worked already and would like to continue working for descendants of Franconian emigrants, so my potential customers do life in Canada, the USA, parts of Southern America and Russia. I know the archives, can locate source materials, can read, translate and transcribe them, and I’m good in researching: Hey, I do this for nearly twenty years now and I was pretty successful for some customers.
What I would like to know is:
If you google “Genealogical research, Franconia” or maybe “Bavaria” (Familienforschung, Franken) – what results are shown?
Google sometime ago introduced the localization of search results: That means I am shown only results related to my physical location (Standort) – Unterfranken, Lower Franconia in my case, and I can not disable this. I only can try to set the position to “Germany”, but even that is denied. I can not search and show results a person in the UK, in Canada or the US would get.
I try to understand how a potential customer would find me, and what he would see first when using Google – and because Google is the one with the adwords and offering its services to me for advertising, I gently ask for your help. You would do a great favour to your genealogist in residence!